Strategy helps to ensure that marketing and business development activities are aligned with the overall goals and objectives of your business. Our approach analyses current client information and one-on-one interviews with employees and key decision makers to develop tailored strategies for growth.
PROCESS DEVELOPEMENT
Designing an approach for managing business processes which integrates easily into day-to-day working activities is the key to our methodology. We develop an understanding of the way you do business, and, based on this audit, design a scalable Infrastructure and marketing-oriented business processes to help your enterprise thrive. We utilize affordable cloud-based technologies, like Salesforce.com, the world’s leader in on-demand customer relationship management, to design processes for managing current and prospective client relationships.
PROGRAM DESIGN AND IMPLEMENTATION
MULTICHANNEL COMMUNICATIONS
Whether the audience is internal, external or both, communications today must combine reach and frequency across multiple channels (print, webinars, email campaigns, conferences, and social media) in order to maximize effectiveness. Identifying these audiences, and the media they respond to, is the underpinning of successful communications campaigns.
LEAD GENERATION
While an effective public relations program can create brand awareness and help develop a reputation for thought leadership, it does not often result directly in new business. Direct marketing, whether email or traditional, bridges the gap between awareness and revenue growth by creating qualified leads.
INTEGRATED MARKETING AND COMMUNICATIONS
Business growth results from a cohesive approach to marketing that unifies messaging across communications channels and media. Connecting marketing messages to target audiences, both internal and external, will maximize the return on marketing and communications investments.
COMPREHENSIVE COMMUNICATIONS DEVELOPMENT
The written word, whether in website content, shareholder and employee communications, brochures and annual reports, or crisis communications, is the most tangible representation--the packaging--of a service. Clear, jargon-free, and appropriate to the medium.